WHY I HATE ABERCROMBIE & FITCH
In this chapter, Dwight McBride writes why he hates Abercrombie and Fitch. In reaching at this conclusion, he begins “with a brief history of the company and the label of Abercrombie & Fitch itself.” Secondly, he spends some time “discussing the ‘A&F look,’ especially as it is exemplified in the A&F Quarterly- the sexy quarterly catalog/ magazine that has been the source of much controversy among the decency police.” Thirdly, he “considers some aspects of the corporate culture of Abercrombie as it is represented by its stores, managers, and brand reps.” Finally he refers back to these three points in his analysis of how ‘Abercrombie’ functions as an idea, in order to justify the title claims of this essay in putting for the why it is [he] hates Abercrombie & Fitch” (62).
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